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Restaurant menu price calculator
This restaurant menu price calculator turns the cost of a plate into two prices: the one on your menu, and the one on a delivery app.
Price a dish
- Menu price, dine-in and takeaway
- ₹193
- On an app taking 25%
- ₹258
Delivery-app price = menu price ÷ (1 − commission %), so the same rupees reach you after the app’s cut. For ads, the payment fee and GST on the app’s fees, use your effective rate from the commission calculator. Round to a menu-friendly ending.
- ₹193for a ₹58 dish at a 30% targetcost ÷ target
- ₹258for the same dish on an app taking 25%₹193 ÷ 0.75
- A thirdmore on the app at 25% commissionto keep the same rupees per dish
- Per dishprice each dish on its own costnot on the menu’s average
01In detail
How do you price a dish on your menu?
Divide the ingredient cost by your target food cost to get the lowest price that keeps your margin. Below it, the dish works against you. A ₹58 dish at a 30% target needs at least ₹193.
The menu price is a second decision on top of that floor. What do comparable places nearby charge? What will a guest expect to pay for this dish? Where does it sit on the menu? A price ending in 9 often reads lower than it is: ₹199 against ₹205.
Change prices when costs change, not once a year. A supplier rise that moves a dish two points deserves a new price this month.
Why does a delivery app need its own price?
Take a plate that costs ₹96 to make: chicken, rice, masala, fuel and packing. At a 32% target the menu price floor is ₹96 ÷ 0.32 = ₹300. Call it ₹299.
On an app that takes 25% of ₹299, ₹224 reaches you, and the margin you planned has gone. The price that leaves ₹299 after commission is ₹299 ÷ 0.75 = ₹399. That is why many restaurants price their app menu above their dine-in menu.
Then look at the price a guest sees on the app. If ₹399 is too high to compete, a smaller app portion at a lower price can work better than paying the commission on the full plate.
Where does menu pricing go wrong?
Copying a neighbour’s prices: their rent, volume and portions are not yours. Spreading margin evenly: drinks and starters can earn more so that mains can compete. Leaving app prices alone after the commission changes.
All three have the same fix: know what each dish costs today, from its recipe, and what each dish sells. CountStand’s Item performance report shows the second; its recipe costs show the first.
02Questions
Questions about menu prices.
Start from cost: ingredient cost ÷ target food cost % is the floor. Then check it against what nearby places charge, what the dish is worth to a guest, and where it sits on the menu.
Cost each ingredient in one portion at what you paid for it, at the weight left after cleaning and trimming, and add them up. The food cost calculator turns that plate cost into a food cost %; this calculator turns it into a price.
Usually, yes. Divide the dine-in price by (1 − commission %) and the same rupees reach you after the app’s cut. At 25% commission that is a third more.
Your effective rate, not the headline one. The commission calculator adds ads, the discounts you fund, the payment fee and the GST on the app’s fees, and gives one percentage to use here.
Sorting dishes by how well they sell and how much each one earns: stars to promote, plowhorses to reprice, puzzles to reposition and dogs to drop. It needs each dish’s cost and its sales.
No. Delivery apps are not open at launch: CountStand covers dine-in and takeaway today, so app prices are set on the app.
03Read next
- Food cost calculatorFind the true cost of a plate first.
- Menu engineering, the guideWhich dishes to promote, reprice, move or drop.
- Commission calculatorYour effective delivery-app rate, to use here.
- Menu managementOne menu for the till, the kitchen screen and the bill: change a price once.
- Break-even calculatorWhat your prices mean for the covers you need a day.
- Restaurant GST calculator5% or 18%, and the exact CGST and SGST on any amount.
- Restaurant bill generatorA food bill with your GSTIN, FSSAI number and a Rule 46 serial.
Price from what each dish costs today.
CountStand works out each dish’s cost from its recipe and reports what each dish sells. Open now by invitation, and the first 30 days are free for one outlet.
From ₹2,999 a month per outlet, plus GST