Marketing on your own guests
Restaurant marketing software that starts with consent
The best list you will ever market to is the guests who already ate with you. The first job is to keep it lawfully.
Last reviewed 1 Oct 2026
- 1BillsA guest attached to a bill becomes a record
- 2SegmentsRegular at four or more visits; lapsed after 60 days away
- 3ConsentKept per purpose, with each grant and withdrawal recorded
- 4Dry runSending is switched off until a registered SMS route exists
- Consentkept per purpose, with every change recorded
- 5 segmentsnew, regular, lapsed, VIP and birthday, from your bills
- 1 pointfor every ₹100 of a settled bill
- Dry runfor campaigns at launch: no message is sent
01At a glance
What runs on your guest list today
- Guests from your own billsA guest attached to a bill becomes a record, with visits and spend counted from the bills themselves.
- Consent per purposeConsent is kept for each purpose separately, and a withdrawal is recorded the same way as a grant.
- Segments that keep themselvesNew; regular at four or more visits; lapsed after 60 days away; VIP at ₹10,000 of lifetime spend; and birthdays.
- Loyalty pointsA guest earns one point for every ₹100 of a settled bill.
- Campaigns as a dry runWrite a campaign for a segment and try it as a dry run. The screen says plainly that no message has been sent.
- Erased on timeA guest’s personal data is erased two years after their last order. The orders stay, without the name.
02In detail
Why market from your own bills instead of a bought list?
A bought list is strangers who never asked to hear from you. Your own bills are the opposite: guests who ate with you, how often they came, and what they spent. A segment such as “spent well, not seen for two months” is already there in the orders you took.
Under India’s data protection law, a list is only as good as the consent behind it. CountStand keeps consent per purpose and records every grant and withdrawal, so the list you build is one you are allowed to use.
Why can’t I send campaigns yet?
Promotional SMS in India travels on registered routes: the sender, its header and each message template are registered on the telecom operators’ DLT platform before anything is delivered. Until CountStand has that route in place, nothing is sent.
So sending is switched off, and the product says so. A campaign can be written for a segment and run as a dry run, and the screen states that no message has been sent. Records, consent, segments and points work in the meantime.
03Questions
Questions about marketing
Not at launch. A campaign can be written for a segment and tried as a dry run, but no message is sent until a registered SMS route exists.
From your own bills. A guest attached to a bill becomes a record, and visits and spend are counted from those bills.
Per purpose, with each grant and withdrawal recorded. A guest’s personal data is erased two years after their last order.
A guest earns one point for every ₹100 of a settled bill.
Every plan. Customer records with consent, segments and points come with Single, so every plan has them. Sending is not open on any plan.
Build the list the right way first
Customer records with consent are in every plan. Apply for access; the first 30 days are free, with no card.